Well done on launching your BetterUp engagement. Let’s take a moment to celebrate how you…
- Defined your path towards business impact through Success Planning
- Completed launch planning and invited employees to begin their BetterUp experience
Now, your members are completing the BetterUp onboarding process and starting their BetterUp experience. In order to track member growth, measure organizational impact, and maximize the value of every BetterUp license, your objective is to drive member adoption and engagement with BetterUp.
As more members complete their onboarding assessments, you’ll gain insights about your organization’s starting point relative to the strategic goals in your Success Plan. This baseline will identify organizational strengths and opportunity areas for growth.
In the driving adoption and engagement stage, you will use the communication toolkit to create a member engagement campaign, learn about BetterUp’s Whole Person Model, and leverage the People Analytics Dashboard (PAD) to manage your BetterUp cohort and uncover data insights.
What You’ll Learn in this Guide
- Member Engagement Best Practices
- Whole Person Model Overview
- How to Navigate the People Analytics Dashboard (PAD) for Insights
Member Engagement Best Practices
Immediately following each launch, continue to build momentum through member communications to drive adoption and engagement. After invited employees successfully activate and onboard, they’ll continue to receive automated emails from BetterUp as they engage with the platform. The Member Communications Toolkit includes messaging templates for your full engagement campaign, for all audiences (including executive stakeholders), and for multiple channels like email, Slack, MS Teams, etc.
The most successful BetterUp launches include three tactics that drive high engagement:
- Empower your leaders and managers: Continue encouraging executive sponsors, functional leaders, and managers to send internal communications to support the importance of member development, establish trust, and drive adoption.
- Weekly email outreach: Inspire employees to activate their BetterUp license by creating a multi-touch email campaign that addresses key motivators and barriers for signing up.
- Integrate with existing channels: Meet employees where they are already accessing internal information to ensure multiple opportunities to be reminded about BetterUp. Consider using seasonal milestones in work and life to remind employees about BetterUp.
Your employee population is unique, and you are the expert on your people. As you develop a communication plan, below are some questions we recommend reflecting on:
- Who is your audience? Are they emerging leaders, seasoned professionals, or subject matter experts? Have they had experiences like BetterUp before?
- When rolling out other programs at your organization, what communications channels, messaging, or tactics have worked well? On the flip side, what hasn’t worked well?
- What challenges will your employees face in the next few months? Are there seasonal opportunities when you can promote BetterUp?
Managing Your Member List
After your invited employees have had 7–10 days to activate their BetterUp account, and you’ve sent them a few reminder emails, it’s time to swap out inactive members for employees on your waitlist. Managing the waitlist ensures you maximize the value of every BetterUp license purchased for your organization. For more on managing your waitlist and how to remove and add members in PAD, see this resource.
Looking for inspiration? Here’s an example of where one of our partners started.
When Twilio started with BetterUp in 2017, managers had below-average scores on the Whole Person Model dimensions of Resilience and Growth Mindset. After coaching, the scores on these mindsets and behaviors were well above average, demonstrating that coaching succeeded in strengthening the managerial qualities that build great teams.
The simple act of investing in its managers’ individual growth set in motion a change in culture: employees increased their scores by 10% for the survey statement “I have access to the learning and development that I need to do my job well.”
Want to learn more? Check out the full Twilio case study here