Building excitement and preparing your members and organization to adopt BetterUp® requires a thoughtful communication strategy before, during, and after launch. This article will give you best practices and resources to ensure ongoing success.
Key takeaways
- Prepare your campaign ahead of time and start communications 2-weeks prior to launch.
- Emphasize the alignment between BetterUp and your business strategy. Think through and answer the ‘What’s in it for me’ (WIIFM) questions from the perspective of your members.
- Adapt your communications to different audiences.
- Set clear expectations upfront covering adoption deadlines and engagement expectations.
When to do this
Build your strategy 4 weeks prior to launch so communications can start 2 weeks prior to launch.
Steps to complete
- Review our engagement strategy best practices: Review some of the best practices that we’ve developed after successfully launching BetterUp at over 600 organizations.
- Leverage our Member Communications Toolkit: This toolkit is designed to include everything you need to create an effective engagement strategy for your members. It includes a recommended communication timeline, email templates, one-pagers, and more.
- Plan a Launch Day event: We recommend leveraging one (or more!) of our launch day activities to provide your members a strong start with BetterUp.
- Enable Managers: Managers are on the front line of employee development. Use the resources in this toolkit to ensure they are aware of how they can best support their workforce who are engaged in BetterUp.
Next steps
Get familiar with the People Analytics Dashboard (PAD) before you launch!