Launching BetterUp® is more than sending invites. It's about inspiring your members (coaching participants) to engage, grow, and succeed. A thoughtful communication and engagement strategy builds early momentum and sets the foundation for lasting impact.
Member Readiness begins with developing your communication and engagement approach. When developing your strategy, consider:
- Aligning BetterUp to your business goals
- Answering the "What's in it for me?" (WIIFM) for your members
- Tailoring communications to different audiences: executives, managers, and employees
- Setting clear expectations for member activation and engagement
You don't have to build your approach from scratch. BetterUp has created two resources to help guide your strategy and make it easier to engage your members:
- Our best practices offer insights from successful launches across hundreds of organizations.
- The Member Communications Toolkit provides ready-to-use templates, timelines, and resources to support your communications.
We encourage you to adapt these materials as needed to fit your organization's culture, voice, and brand tone.
Timing Matters
Planning ahead is one of the most effective ways to drive activation and engagement. Giving members the right information at the right time ensures they feel prepared, supported, and motivated to get started. We recommend using the below timeline as you plan your outreach and launch activities complete your Member Readiness:
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4 weeks before launch: Start building your engagement strategy.
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2 weeks before launch: Begin member communications and schedule your Launch Day event.
Additional Ways to Build Momentum
To create an even stronger launch experience and drive deeper engagement, incorporate these additional elements:
Host a Launch Day Event
Kick off the program with energy by hosting your own internal event or inviting members to a BetterUp-led onboarding webinar. Explore Launch Day Options
Enable Your Managers
Managers are key influencers of employee engagement and development. Equip them with resources and messaging from this toolkit to help them encourage participation and reinforce the BetterUp experience across their teams.
Set the Foundation for Success
Strong communication is the key to a strong start. Inspire your members early, set clear expectations, and connect BetterUp to your organization’s goals — setting the foundation for lasting impact and growth.
Next steps
Get familiar with the People Analytics Dashboard (PAD) before you launch!