Launching BetterUp® is an exciting milestone. Whether you’re introducing it for the first time or refreshing an existing program, this guide will walk you through the key phases, roles, and best practices to help you organize for success and create a launch experience that drives immediate engagement and lasting impact. With a clear strategy and the right partners involved, you’ll set the foundation a connected, impactful experience from day one.
Launch Readiness Framework
BetterUp launch readiness focuses on four critical areas that work together to move you from strategy to activation:
Platform Readiness, Strategic Readiness, Member Readiness and Partner Readiness
These phases often run in parallel, with Strategic and Platform Readiness kicking off first to build the foundation for success, followed by Member and Partner Readiness progressing in tandem.
While most BetterUp programs launch in about 4 weeks, we’ll tailor the process to fit your organization’s unique goals and pace.
Essential Launch Readiness Partners
Throughout the process, you’ll partner with key teams across your organization:
- Executive sponsors: Define program goals and success measures
- HR and People teams: Manage strategy, communications, and member readiness
- IT partners: Support technical setup and integrations
- Program managers: Lead day-to-day operations and drive engagement
- Managers of coaching participants (members): Encourage coaching engagement, champion the value of development, and support members in applying insights to foster growth within their teams.
Having the right partners engaged early ensures a smooth and impactful launch.
Building Your Launch Readiness Plan
Each readiness framework plays a key role in ensuring a connected, impactful launch and setting the foundation for long-term success. Navigate through the links below for detailed information and resources on each one.
- Platform Readiness: Set the stage for a smooth, on-time launch by customizing your program experience and setting up the technical infrastructure needed to launch smoothly and drive ongoing engagement.
- Strategic Readiness: Define your program strategy and equip coaches with key insights to deliver a connected, impactful experience that drives success.
- Member Readiness: Prepare your members and organization for successful activation and engagement.
- Partner Readiness: Become a BetterUp expert in order to manage your program and to leverage data insights to maximize results.
You can also review the full Launch Readiness checklist here.
Next Step
Get started on Platform Readiness